November 1, 2016

Western Products Participates in Be the Spark Initiative

students from Milwaukee’s River Trails Elementary School

Western Products Participates in Be the Spark Initiative with the Metropolitan Milwaukee Association of Commerce

Western Products, manufacturer of WESTERN® snow removal and ice control equipment, hosts seventh-grade students from Milwaukee’s River Trails Elementary School as a sponsor of Metropolitan Milwaukee Association of Commerce’s (MMAC) Council of Small Business Executives (COSBE) Be the Spark business tour initiative on Tuesday, November 1, 2016.

“We are thrilled to have the students visit us and learn more about the manufacturing business,” said James L. Janik, Chairman, President and Chief Executive Officer of Douglas Dynamics, parent company of Western Products. “We know the importance of investing in our youth to give them the skills and knowledge to succeed in the future. We hope today will spark interest in the diverse career paths the manufacturing sector can offer. At a time when many companies are moving manufacturing jobs overseas, we are committed to keeping and expanding skilled manufacturing jobs in Milwaukee and applaud the MMAC for promoting these kind of initiatives to encourage the next generation of skilled manufacturing employees.”

Western Products is a proud sponsor of MMAC’s COSBE Be the Spark business tour initiative. The program provides students an opportunity to explore a business and multiple career options within that business. The tour helps the student envision jobs that they may want to do in their future and what education they would need to achieve that position.


As a part of the Milwaukee Association of Commerce (MMAC), COSBE represents small business members with 1-300 employees. MMAC and COSBE support the economic development of the Milwaukee area and maintain the region’s top business network.

About Douglas Dynamics

Home to the most trusted brands in the industry, Douglas Dynamics is North America’s premier manufacturer and up-fitter of commercial work truck attachments and equipment. For more than 65 years, the Company has been innovating products that not only enable people to perform their jobs more efficiently and effectively, but also enable businesses to increase profitability. Through its proprietary Douglas Dynamics Management System (DDMS), the Company is committed to continuous improvement aimed at consistently producing the highest quality products, at industry-leading levels of service and delivery that ultimately drive shareholder value. The Douglas Dynamics portfolio of products and services is separated into two segments. First, the Work Truck Attachments segment, which includes manufactured snow and ice control attachments sold under the FISHER®, HENDERSON®, SnowEx® and WESTERN® brands. Second, the Work Truck Solutions segment, which includes the up-fit of market leading attachments and storage solutions for commercial work vehicles under the DEJANA® brand and its related sub-brands. To learn more about Douglas Dynamics, visit their website.