NTEA’s 2025 WORK TRUCK WEEK RECAP [VIDEO]

WESTERN kicked off its 75th-anniversary celebration at NTEA, marking the milestone with an exclusive first look at the all-new 9-foot Pro Plus® HD snowplow, now featuring a special 75th-anniversary edition wrap. Starting in 2025, every WESTERN snowplow will feature a commemorative decal on the back of each blade. 

WESTERN also introduced the new 30-inch height PILE DRIVER™ & PILE DRIVER XL pusher plows, equipped with TRACE™ edge technology, offering maximum efficiency when clearing snow.

It was a great week in Indianapolis at Work Truck Week 2025 hosted by NTEA! Click the video below to see our newest innovations available for the 2025/2026 winter season and some highlights from the show. Thanks to all who stopped by and visited with us.

About Work Truck Week

The 2025 trade show season kicked off with the highly anticipated 25th Annual Work Truck Week, hosted by the National Truck Equipment Association (NTEA). This year’s event, held from March 4th to March 7th in Indianapolis, IN, marked a major milestone in the work truck industry. For 25 years, professionals from across the industry—designers, manufacturers, users, and maintenance experts—have gathered to explore new products, discuss industry trends, and shape the future of work trucks and equipment.

What started as a trade show has evolved to meet the changing needs of the industry. From Monday to Friday, its energy, scale, and intensity encompass the city—making Work Truck Week a one-of-a-kind industry experience.

• Get up close to new equipment offerings from 500 exhibitors
• Hear truck OEM plans and upfitter solutions
• Identify operational improvement strategies
• Optimize commercial vehicle design and specification
• Evaluate vendors’ latest offerings
• Meet with current and prospective customers
• Find new business opportunities and ways to stay competitive
• Collaborate with management, product, and engineering teams

Your next chance to see WESTERN in person is at the SIMA Symposium, June 17-20 in Grand Rapids, Michigan. Stay tuned for more details and free pass information.