JOIN WESTERN AT SIMA 2025

You won’t want to miss the biggest trade show dedicated to the snow and ice management industry. Meet with exhibitors, catch up with the SIMA staff, and win prizes when you hang loose on the trade show floor! This year’s show will feature nearly 50 education sessions covering a variety of snow business roles, 130+ exhibit booths, pre-conference workshops (sales, estimating, hiring, and retention), and multiple networking opportunities.

Join WESTERN in Grand Rapids, MI, for this year’s SIMA symposium. Come see the new PRO PLUS^® HD 9′ straight blade, the PILE DRIVER™ pusher plow with 30″ height, and SOMETHING BRAND NEW in Booth #701!

Check out the full list of products we will have on display:

• PRO-PLOW^® 3
• 4 cu yd Stainless Steel Marauder™ Hopper Spreader
• 9’ PRO PLUS HD
• Low Profile 2500 Tailgate Spreader
• 8.5′ MVP 3™
• 1.5 cu yd Poly Marauder Hopper Spreader

FREE VIP PASS TO TRADE SHOW FLOOR

As a valued customer, we’re happy to extend FREE VIP tradeshow admission June 18-20. Simply register and select your VIP Trade Show Pass for complimentary entry to the SIMA tradeshow floor.

For a full list of the networking events, exhibitors, and new learning opportunities, check out the 2025 tradeshow information and education sessions. We can’t wait to see you there!

DON’T MISS THE WESTERN PARTY

WESTERN is hosting an exclusive party Thursday, June 19, 2025, from 7:00 p.m. to 10:00 p.m. at New Holland Brewing Co. When in Beer City USA, it’s only fitting that you visit a brewery!  We’re taking over New Holland Brewing Company for our popular Thursday Night Party. Play a game on the patio, grab a soda or cocktail in the treeroom, or chill out with live music as we close out day three of the show.

This event is free and open to all attendees, exhibitors and sponsors.

We will also have additional products on display. You won’t want to miss this!