Industry Partners
We’re proud to be affiliated with these organizations that share our commitment to advancing the snow and ice control industry, educating its members, and advocating for responsible legislation.
SNOW & ICE MANAGEMENT ASSOCIATION (SIMA)
SIMA is a non-profit national trade association for the snow and ice control industry. By offering specialized training & education, professional events, and a robust networking platform, SIMA empowers contractors, manufacturers, and stakeholders with the tools they need to succeed. The association remains dedicated to elevating the profession through its core mission of fostering industry awareness and shared expertise.
THE ASSOCIATION FOR THE WORK TRUCK INDUSTRY (NTEA)
NTEArepresents nearly 1,800 companies involved in the manufacturing, distribution, and maintenance of commercial trucks, bodies, and equipment. Its diverse membership spans the entire supply chain—including major chassis manufacturers and fleet buyers—creating a unified community for the industry. Beyond producing the annual Work Truck Week, the Association supports its members through in-depth technical data, specialized education, and essential programs designed to drive professional and operational success.
Equip Exposition
Each October, thousands of green industry professionals—from landscapers and contractors to manufacturers and dealers—gather in Louisville, Kentucky, to network and experience the latest innovations firsthand. This immersive four-day event features over 1,000 exhibits and hundreds of educational sessions, offering attendees a unique environment to test-drive new equipment. By engaging in hands-on demos and discussing advanced techniques, participants gain the vital edge needed to stay ahead in a competitive market.
Sourcewell
As a specialized government agency, Sourcewell provides streamlined cooperative purchasing services to over 50,000 organizations. Its extensive network includes state and local government entities, public and private educational institutions, and non-profit organizations, all benefiting from expanded buying power and efficient procurement solutions.
GREEN TRUCK ASSOCIATION (GTA)
Established in 2010 as an NTEA affiliate to meet the rising demand for sustainable fleet solutions, the GTA drives the evolution of eco-friendly work trucks. The association showcases emerging technologies, provides critical market data, and acts as a primary resource for legislative, regulatory, and funding initiatives. By delivering technical expertise and timely product news, the GTA empowers professionals to advance green technology and navigate the shift of environmental policy and innovation.
Camp Hometown Heroes
Camp Hometown Heroes is a free, week-long overnight summer camp dedicated to the children and siblings of fallen U.S. Service Members. In this supportive environment, campers begin the healing process alongside peers who share their unique experiences, all while enjoying the classic summer activities they love. To support this mission, WESTERN® auctions a limited-edition product every Veterans Day, with all proceeds donated directly to the camp.
NTEA MEMBER VERIFICATION PROGRAM (NTEA MVP)
The NTEA MVP recognizes companies that implement rigorous business standards and comply with all government regulations. By achieving MVP status, suppliers and upfitters distinguish themselves as industry leaders dedicated to safety and quality. This verification is based on factors critical to dealers, fleets, and OEMs, such as liability insurance, technical certifications, and comprehensive quality assurance policies.
SNOW CONTROL EQUIPMENT MANUFACTURERS COMMITTEE (SCEMC)
Since 1979, the SCEMC has operated as a dedicated product-related organization under NTEA. The committee’s primary mission is to promote the development and use of safe, efficient snow and ice control equipment while addressing the regulatory and technical challenges the industry faces. By championing these standards, the SCEMC empowers manufacturers to lead the work truck market in safety and innovation.
NATIONAL ASSOCIATION OF LANDSCAPE PROFESSIONALS (NALP)
Representing the voice of more than 100,000 landscape professionals, the NALP is the leading trade organization for the landscape industry. NALP provides a national platform for growth by offering members invaluable access to elite educational resources, best practices, and peer-to-peer networking. Driven by a passionate mission, the association advocates for the essential economic, social, and environmental benefits of the landscape industry.
Influential Encounters (IE)
Empowering women, building connections, and celebrating success. Influential Encounters is on a mission to empower women in industries where they’re underrepresented. Through community, coaching, and events, they provide the spaces, tools and encouragement women need to thrive, while helping companies build inclusive environments where women are celebrated.